98ab was built from a straightforward conviction: Pakistani players deserved a world-class online gaming experience that actually worked for them — in their currency, through their payment methods, and with an understanding of their sporting passions. Everything we have built since 2018 flows from that original idea.
Three pillars shape every decision made at 98ab — from how we design the login experience to how we handle a withdrawal request at 2 AM from a player in Faisalabad.
To build and operate the most player-focused, technically reliable, and locally relevant online gaming platform for English-speaking Pakistani users — removing every friction point between a Pakistani player and a premium international gaming experience.
That means native PKR transactions, JazzCash and EasyPaisa support, cricket odds that reflect actual PSL conditions, and customer support that understands what a Pakistani player is actually asking when they raise a query.
98ab aims to be the undisputed first choice for online gaming among Pakistan's growing internet-connected adult population — not just the largest platform, but the most trusted one. A platform where players feel genuinely understood rather than merely tolerated.
We envision a 98ab that continues expanding its product depth — more live casino tables, more sports markets, more cricket specialisation — while maintaining the operational excellence that has kept our players coming back since 2018.
Five values guide every team at 98ab: Transparency in how we communicate odds, bonuses, and terms. Fairness in every RNG-certified game outcome. Responsibility in how we approach player welfare and the 21+ minimum. Reliability in platform uptime and withdrawal processing. And Local Identity — a genuine understanding of Pakistan's culture, payment infrastructure, and sporting passions.
98ab is not a generic white-label platform with a Pakistani flag pasted on the header. It was built ground-up with Pakistani players as the primary audience — these six features reflect that commitment.
The founding team behind 98ab shared a frustrating common experience in the years before 2018: the international online gaming platforms that offered genuinely good products — quality live dealer tables, deep cricket markets, certified-fair slots — almost universally ignored Pakistan as a real market. They accepted Pakistani players as an afterthought, not as a core audience. That meant dollar-denominated accounts, no JazzCash or EasyPaisa integration, customer support that had never heard of the PSL, and cricket betting markets that treated Pakistan vs. India as just another sporting event rather than the singular cultural moment it represents.
The Pakistani online gaming audience in 2018 was underserved, fragmented across substandard platforms, and largely invisible to the international gaming industry. That gap was the founding opportunity for 98ab — not as a cynical market play, but as a genuine conviction that Pakistani players deserved something built specifically for them.
98ab's initial development centred on Karachi — Pakistan's largest city and its commercial capital, with a tech-literate, internationally connected adult population that represented a natural early adopter base. The first version of 98ab launched with a focused product: cricket betting with PKR banking, live baccarat tables, and a small selection of certified slot titles. Nothing fancy, but everything functional and genuinely accessible to Pakistani users.
Feedback from those early Karachi users shaped every subsequent development decision. The push for deeper cricket markets came from players who wanted ball-by-ball betting on domestic tournament matches, not just international fixtures. The demand for faster withdrawals led 98ab to prioritise same-day JazzCash and EasyPaisa processing as a non-negotiable platform standard. The request for Urdu-language support alongside English came directly from members in Lahore and Faisalabad. 98ab grew by listening to its Pakistani audience, not by guessing what they might want.
By 2020, 98ab had grown into a platform with meaningful player communities across all four major Pakistani urban centres — Karachi, Lahore, Islamabad, and Faisalabad — as well as a significant and growing base in secondary cities. The platform's reputation for reliable PKR withdrawals, fair game outcomes, and responsive support had spread organically through word of mouth, particularly among the cricket betting community that follows PSL with serious engagement.
The product expanded in parallel with the community. 98ab Casino launched its full live dealer suite with 200+ tables. The slot library grew past 500 titles covering every major category. Sports betting markets expanded beyond cricket to include football, tennis, and international sports like UFC — while keeping cricket firmly at the centre of the offering for Pakistani players who follow the sport year-round.
Growth at 98ab has always been paired with a genuine commitment to responsible gaming. We enforce a strict 21+ minimum age requirement across all registration channels. We provide deposit limits, session time controls, cooling-off periods, and permanent self-exclusion options within every player's account settings. We actively promote responsible gaming messaging across the platform and maintain a dedicated resource page with guidance for players who may need support.
This is not a compliance checkbox for 98ab — it is a reflection of how we view our relationship with the people who play on our platform. We want our members to use 98ab for genuine entertainment, within budgets they are comfortable with, as a leisure activity that adds to their enjoyment of cricket, casino gaming, and sports. If it stops being that for any player, we want to be the platform that helps them step back, not the one that keeps pushing them forward.
The 98ab roadmap for the coming years focuses on three priorities: deepening the cricket betting product ahead of each PSL season, expanding live casino table options with more Asia-focused game variants that resonate with Pakistani players, and continuing to improve the mobile experience as smartphone usage continues to grow as the dominant way Pakistani users access online services.
Through all of it, the core proposition at 98ab remains what it was in 2018: a genuinely excellent online gaming experience that works for Pakistani players — in their currency, through their payment methods, with their sports at the centre, and with a team that actually understands what it means to be a Pakistani gaming enthusiast in 2026.
98ab supports all major Pakistani payment methods for instant deposits and same-day withdrawals:
JazzCash EasyPaisa HBL UBL Meezan BankCricket betting, live casino, slots, and PKR banking built for Pakistan. Experience why 98ab has been the platform of choice for Pakistani online gaming since 2018.
21+ only. Please gamble responsibly. 98ab is committed to responsible gaming for all Pakistani players.